UX Writing #8
Write to compel a music fan to attend a live concert
Let’s break down the brief given —
Scenario
The user is a casual music fan and (on occasion) goes to live concerts. They have a music player app on their phone.
Casual music fan — the user is not a hardcore music fan nor is disinterested and away from music. Perhaps the user listens to music casually on his/her commute
On occasion goes to live concerts — this makes it somewhat clear that the user does enjoy and loves music in order to go to live concerts
Music player app — doesn’t say much as nowadays every smartphone has a default music player app on the phone and a lot many of us also have Spotify/Gaana/JioSaavn or similar apps installed
Challenge
Tell the user that one of their favourite bands is playing live in their town. How would you compel them to go?
I found the word “compel” interesting in this context. Clearly, the Writing should make the user take an action or in business words “convert”.
Let's get going…
Version-ONE
Your favourite band 3-Doors Down is in Bangalore next week! We have a few front row seats still vacant. Book now!
Version-TWO
We understand how much you enjoy listening to 3-Doors Down, how about experiencing them live in front of you next Saturday?
Version-THREE
3-Doors Down is coming to Bangalore next week to perform for his fans like you! Limited Platinum seats are available. Book now!
Version-FOUR
For the very first time ever, your favourite band 3-Doors Down will be performing live in Bangalore!! Hurry, seats selling fast, book now!
Version-FIVE
3-Doors Down live in concert for the very first time in Bangalore! Limited VIP seating available. Book now!
Which version would compel you to attend the live concert?
Past Challenges —
