UX & Usability Audit : MakeMyTrip
Series: 2 of 6
P.S. — I am still figuring out how to present this in a much better mobile-friendly format. Kindly excuse.
Hope you have read my introductory post on this series, to give you a context
User Goal & Motivation
The user received a Bonus at work. To celebrate, he wants to take his wife and 2-year-old son to Goa and stay in Grand Hyatt only.
User Persona
The user is a 38-year-old male, working in an IT company in Bangalore and doing reasonably well in his job. Married for 5 years and has a 2-year-old son. User is very price-conscious but doesn’t mind splurging once in a while.
User-flow
Broadly there are 4 steps from a user’s viewpoint —
- Search
2. View search results & hotel listing
3. Select room
4. Review & Checkout
For the purpose of this UX Audit, I am not including Checkout as this step is fairly consistent in all apps with a few changes here and there.
About MakeMyTrip (MMT)
From Wikipedia-
MakeMyTrip Limited is an Indian online travel company founded in 2000. Headquartered in Gurugram, Haryana, the company provides online travel services including flight tickets, domestic and international holiday packages, hotel reservations, and rail and bus tickets. As of 31 March 2018, they have 14 company-owned travel stores in 14 cities, over 30 franchisee-owned travel stores in 28 cities, and counters in four major airports in India. MakeMyTrip has offices in New York, Singapore, Kuala Lumpur, Phuket, Bangkok, and Dubai.
MMT became the largest online travel aggregator in India after it bought GoIbibo on January 31, 2017.
Another super fun and yet intense Audit from a UX & Usability standpoint.
Let me know your thoughts and if you have any suggestions of any kind, I am all ears.
If you found this interesting, then I suggest you look at other parts in this Series —
